A Series by Inez Blackburn
Co-Author of Pride Passion Profit 7 Steps to Category Development
1 - Punished By Rewards
2 - The Glass Supply Chain
3 - Wireless Marketing - Opportunities and Implications
4 - Customer Experience Drives Merchandising Metrics
Punished By Rewards
This article poses the question "Are your incentives and rewards focused on metrics or customer satisfaction?" It explores the forces that will individually and collectively impact and alter your value chain and will change how and where consumers live shop and work.
The best supply chains aren't just fast and cost-effective. They must be designed in a way that leverages technology to allow full visibility. Knowledge is most powerful when it is shared in an environment that promotes collaboration. If you want a supply chain that is agile and adaptable, make sure that all your processes are anchored to a positive customer experience. Too often, companies limit their view of their supply chain and in doing so limit their customer experience. If you want to create a demand driven supply chain you need to give credence to the flow of information. Flow can happen if you have full access to information that results in one version of the truth.
Wireless Marketing -- Opportunities And Implications
Words are the most powerful force on earth. Words can be "electric" if chosen correctly, so when you use them to advertise your products, services, and brands make them come to life by igniting people's hearts in order to light up their minds. Let the war of ads with text messaging begin!
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How Customer Experience Drives Merchandising Metrics
Did you know that merchandising methods trace their roots to the industrial revolution where products were merchandised to maximize manufacturing capability? Does the old adage "pile it high and watch it fly" really work in our current economy? Are we merchandising what we want to sell or what consumers really want to buy? Do we merchandise to maximize metrics or to solve our customers' problems? What is the paradox of choice and why do we believe that "less is more" in the new world merchandising order?
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